The global app analytics market can grow exponentially at an impressive 17.24% CAGR during the forecast period (2018-2025) to scale to a valuation of USD 2,924.8 million by the end of 2025. Market Research Future's (MRFR) report on the app analytics market contains a detailed analysis of drivers and segments that can impact the market profoundly in the coming years.

App analytics contain useful metrics to enhance the user experience and increase the customer retention rate. Emergence of qualitative analytics and emphasis on personalization can trigger the demand for app analytics among end-users. Developments in big data and machine learning have improved the power of predictive analytics and can play a major role in transforming the nature of app-driven data. Implementation of data privacy laws amid the launch of General Data Protection Regulation (GDPR) will be monumental in the app analytics market.

High penetration rate of smartphones owing to affordable options has made applications integrated in desktop, laptop, and other consumer electronic devices a lucrative space for advertisers. According to Ipsos, nearly 90% of smartphone users rely on apps to assist them in day-to-day tasks. App analytics assist in understanding consumer patterns and behavior and target them with relevant Ads. These factors can substantially spur the app analytics market till 2025.

By type, the global app analytics market can be segmented into web-based and mobile-based app analytics. Among these, the mobile-based segment can dominate the market till 2025 owing to the penetration rate of smartphones and other smart devices. Consumers are spending more time on mobile apps and present a lucrative space for advertisers to reach them. The use of personalization to enhance user experience on the app is likely to propel the segment size to USD 1,325.94 million by 2025. On the other hand, the web-based segment can similarly rely on app analytics to retain consumers through cookies and engaging content. It can generate USD 1,598.82 million by 2025.

By deployment, the app analytics market can be segmented into on-premise and on-cloud. The on-cloud segment is likely to net a higher revenue share than its counterpart owing to the gamut of cloud services by prominent companies. The on-premise segment is projected to generate USD 1,864.8 million by 2025 via the collection of data through software development kits (SDKs).

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By end-user, the market comprises BFSI, retail, media & entertainment, logistics, travel, and transportation, IT & telecommunications, and others. The BFSI segment can touch a size of USD 766.19 million by 2025 at a CAGR of 19.23% during the assessment period providing banks and other financial institutions with valuable insights to target potential customers. On the other hand, the media & entertainment segment can rely on customer data to keep users engaged. Metrics such as views, average clicks, and others can be used in combination with machine learning to carve out new marketing strategies.

Geographical analysis of the app analytics market spans across namely Americas, Europe, Asia Pacific (APAC), and the Middle East & Africa (MEA).

The Americas is touted to reign over the market till 2025 thanks to adoption of big data, internet of things (IoT), and machine learning to increase the accuracy of customer patterns. Investments in development of apps to monitor the data catering to diverse industrial sectors is likely to spur the regional market growth.

Europe is expected to be a hubspot for app analytics amid the growing trend of bring-your-own-devices (BYOD). In addition, emergence of mobile advertising on the back of penetration of smartphones and other smart devices can thrust the regional market size to new heights by 2025.

The APAC app analytics market is predicted to grow at a rapid pace owing to large economies of India, Japan, and China. While the MEA region can also contribute to the global market revenue owing to large economic hubs in Saudi Arabia, Israel, and Dubai.

Significant players influencing the global app analytics market are Kochava (U.S.), IBM Corporation (U.S.), Content Square SAS (France), Countly (U.K.), Mixpanel (U.S.), Amazon.com, Inc. (U.S.), AppsFlyer (U.S.), TUNE Inc. (U.S.), Clever Tap (U.S.), appScatter (U.K.), Google (U.S.), Moengage (U.S.), Taplytics, Inc. (U.S.), Swrve (U.S.), Adobe Systems Inc. (U.S.), Appsee (U.S.), Apptentive (U.S.), Yahoo Inc. (U.S.), Amplitude (U.S.), and Localytics (U.S.).

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